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Great Small Business Websites

Find Out If Your Website Is Working For You

Get An eCurtain Media Report and Recommendation


Great small business websites don't just happen. They're rarely mass-produced by big website creation companies. A great small business website reflects the pride and professionalism you put into your business. No matter how your small business website was built, an eCurtain Media Report and Recommendation tells you what you need to know.

The REPORT section of an eCurtain Media Report and Recommendation (R&R) document evaluates your current website. Your website's strengths are noted. However, the REPORT section will usually focus on the site's weaknesses.

The RECOMMENDATIONS section provides practical suggestions on how the site can be improved as quickly and cost-effectively as possible.

John Heartfield spends some time talking with you at your convenience. You clarify what you want your website to accomplish, what role it plays in your business, and what target audience you're going after. John will tell you about features and/or modifications that would help to increase your audience and your profits.

REPORT SECTION
Examples:

great small business websites

Home Page

great small business home pages>  How effective is your HOME page at conveying your core message(s) quickly?
>  Are key questions such as "WHO? WHAT? WHERE?WHY? HOW?" clear to visitors?
>  Does the HOME page have at least one element that would cause a visitor to linger?
>  Does the HOME page draw the visitor into key areas of the site?

Choosing great site options

Site Navigation

>  How easy is it for visitors to move through the pages and areas of your site?
>  Do visitors always know where they are?
>  Is your site well organized?
>  Do your options have excellent names (or icons)?

In other words, will visitors understand where they’re going and what will happen when they choose an option?

Great Web Site Text

Text

>  Does your text reflect the best practices of small business website copy?
>  Does it brand you?
>  Does it market you by telling visitors about what you can do for them?

Attractive Web Site Design

General Graphic Design

>  Is your overall design attractive and appropriate for your business?
>  Is the design scheme consistent throughout the site?
>  Are any elements inappropriate for your target audience?

Basic Search Engine Optimization, SEO

Search Engine Optimization

>  Is your site currently following the basic rules that will improve your SEO ranking?
>  Is the text visible on your pages optimized with the right keywords for your business?
>  What further steps can you take right away to improve your search engine ranking?

Great Web Site Text

Basic Quality Control

>  Do unexpected actions occur when visitors choose an option on your site?
>  Is your text free of typos?
>  Is your site frustrating visitors in ways you might not expect?

All of the questions above are examples of how John Heartfield evaluates your small business site. You can ask him about any specific issues regarding your website's function and effectiveness.

RECOMMENDATIONS SECTION

The second part of an eCurtain Media R&R document is RECOMMENDATIONS, improvements that you might want to make immediately or in the near future.

Recommendations are always tailored to your goals and your type of business.

To give you an idea, here's a general list of some recommendations some eCurtain Media clients have implemented in the past:

Great Web Site Text1) Include something "sticky" on the website. Something that brings visitors back to the site multiple times.

Great Web Site Text2) Increase the recognition factor of the business through basic networking techniques.

Great Web Site Text3) Provide appropriate ways for visitors to view professional events where they can meet
Great Web Site Textthe business owner in person. This is not only a plausible way to meet potential clients
Great Web Site Textbut it can also automatically keep the site "fresh" for search engine "spiders."

Great Web Site Text4) Include credible testimonials from former clients.

Great Web Site Text5) Include video. Site visitors love video and your target audience certainly has the bandwidth to do it well.

Great Web Site Text6) If you don’t have an ecommerce website, spice up your site with some appropriate Flash or multimedia programming


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      Page Updated: 2/17/2018